Logo Design Color Choices

Color offers an instant way of communicating meaning and message in your designs. It is important to ensure that when picking colors you consider the emotion that may also evoke when potential customers see your logo or promotional material.

RED

Red is a strong color, it brings forth the following emotions action, adventure, aggressive, blood, danger, drive, energy, excitement, love, passion, strength, and vigor.

It is often used in graphic design to grip the viewer's attention, and has been know to raise one's blood pressure, or make people hungry.

PINK

Pink is a feminine color, that brings forth the following emotions, appreciation, delicate, femininity, floral, gentle, girly, gratitude, innocence, romantic, soft and tranquil. Pink is often used in logos to add a feminine touch

ORANGE

This color brings forth the following, affordable, creativity, fun, jovial, light-hearted, high-spirited, and youthful

YELLOW

This color brings forth the following, caution, cheerful, cowardice, curiousity, happiness, joy, playful, positivity, sunshine, and warmth.

GREEN

This color brings the feelings of crisp, environmental, fresh, harmony, health, healing, Inexperience, money, nature, renewal, and tranquility

BLUE

This color brings the feeling of authority, calm, confidence, dignity, established, loyalty, power, success, secure, and trustworthy.

PURPLE

This color brings the feeling of ceremony, expensive, fantasy, justice, mystery, nobility, regal, sophistication, and spirituality.

BROWN

This color brings the feeling of calmness, depth, earth, natural, roughness, richness, simplicity, serious, subtle, utility, and woodsy.

BLACK

This color brings the feeling of authority, bold, classic, conservative, distinctive, formality, mystery, secrecy, and tradition.

GREY

This color brings the feeling of authority, corporate mentality, dullness, humility, moody, practicality, respect, soberness, and stability.

WHITE

This color brings the feeling of cleanliness, innocence, peace, purity, refined, sterile, simplicity, surrender, and truthfulness.

Next time that you sit down to design a logo or promotional material ensure you take the above colors into account, and make sure that your logo is making the right statement about your business or organization.